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The number of outlet malls abroad is growing. Since 2006, at least 28 have been built in China, with 15 more slated for construction this year. In Europe there are 148, says Brendon O Reilly, head of the European Outlet Retailers and Developers Association. And he expects that number to double by 2020. European outlet …
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These changes mean outlets are no longer a place to dump the crummy stuff, says Anne Coughlan, a marketing professor at Northwestern s Kellogg School of Management. In fact, 82% of products at outlet centers are made specifically for the outlets, says NPD Group retail analyst Marshal Cohen.
There s no such thing as a completely comprehensive search, but these sites often include plenty of lesser known merchants that offer terrific deals that you might not find on your own.
There are so many fashion sales this fall that even a big sale might not be the best deal, says Cheryl Holland Bridges, the director of the Center for Retailing Studies at Texas A M University in College Station, Texas. Online shoppers can easily compare styles and prices of outlet items against those currently in …
Some companies, like Coach, already have a strong presence in outlet malls, while others, like Levi Strauss, are working to increase their outlet divisions. But experts say certain brands usually very high end ones don t have outlet stores and probably never will. Michael Levy, a professor of retail marketing at Babson College, says these …
Signs, price tags and coupons touting big discounts (think 60% off ) are common at outlet malls. Researchers say these visual cues plant so called reference prices what folks think something is worth in the minds of shoppers. Because outlet shoppers pay less than the reference price, they end up feeling like they got a …
The outreach extends to partnering with airlines and participating in international trade shows, says Karen Fluharty, until recently senior VP of marketing for Prime Outlets. (Simon Property Group recently inked a deal to buy a majority of Prime s properties.)
The number of outlet malls abroad is growing. Since 2006, at least 28 have been built in China, with 15 more slated for construction this year. In Europe there are 148, says Brendon O Reilly, head of the European Outlet Retailers and Developers Association. And he expects that number to double by 2020. European outlet …
Ready to make your holiday shopping pilgrimage to an outlet mall? One reason outlets are out of the way is that distant land is cheaper, says David Ober, the president of the Council of Developers of Outlet Centers Retailers.
Some companies, like Coach, already have a strong presence in outlet malls, while others, like Levi Strauss, are working to increase their outlet divisions. But experts say certain brands usually very high end ones don t have outlet stores and probably never will. Michael Levy, a professor of retail marketing at Babson College, says these …