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There s no such thing as a completely comprehensive search, but these sites often include plenty of lesser known merchants that offer terrific deals that you might not find on your own.
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That conversation is generating data consumers need for comparison shopping. Sites like TheFind.com and Milo.com let shoppers find prices and real time availability, and will e mail them once a missing item is in stock. ShopItToMe.com, a clothing oriented site, allows users to register which items they want and in what size, and then alerts them when those items get discounted. All these sites base their searches on a user s zip code, steering shoppers to local deals. Some consumers lament that none of these tools are expansive enough to cover everything; because retailers vary so much in the data they put online, all the apps have gaps. And the infancy of the technology means there are occasional comic moments. When Gomez Marquez recently tried to price check a digital pen at a bookstore, he lost his cell signal he had to carry the box to the other end of the store to find reception. And some of the systems, he says, remain too complicated even for him You don t want to have to read a manual, he says.
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There are so many fashion sales this fall that even a big sale might not be the best deal, says Cheryl Holland Bridges, the director of the Center for Retailing Studies at Texas A M University in College Station, Texas. Online shoppers can easily compare styles and prices of outlet items against those currently in stores. In store shoppers can use their smartphones for a similar search.
Target does not offer price matching on the day after Thanksgiving, and neither does Sears. RadioShack does not offer price matching on any day of the year.
There are sites that post the latest deals on everything from clothes to electronics, sites that give you cash back when you shop, sites that provide coupon codes and sites that help you compare prices.
Some of those are doorbusters, or limited to stock on hand, rather than daylong deals. You snooze, you lose literally. And judging from last year s store wars, retailers such as Amazon.com and Wal Mart will continue to play drop the price for weeks on end. (That s another reason to set a price alert.)
There are more than 200,000 forum members who post deals, and you don t have to register to view the ones listed. The site also offers coupons for more than 2,000 online stores, a price search engine and e mail notification of deals. If you like the community atmosphere, you also can find lots of deals
Some companies, like Coach, already have a strong presence in outlet malls, while others, like Levi Strauss, are working to increase their outlet divisions. But experts say certain brands usually very high end ones don t have outlet stores and probably never will. Michael Levy, a professor of retail marketing at Babson College, says these brands are worried that making their products too accessible could reduce the number of customers willing to pay top dollar. You re not going to find an outlet store for Rolex wristwatches, he says. It s the same reason why some companies take a tiered approach (think Giorgio Armani versus Armani Exchange).
The site also bans stores with poor customer service. Plus, you can sign up for e mail or RSS alerts for products or stores you re interested in and get gift ideas from the site.
Signs, price tags and coupons touting big discounts (think 60% off ) are common at outlet malls. Researchers say these visual cues plant so called reference prices what folks think something is worth in the minds of shoppers. Because outlet shoppers pay less than the reference price, they end up feeling like they got a bargain. It s a powerful psychological effect.