Many Americans are passionate about the outlet shopping experience itself, regardless of the shops within a center. If I am going on a trip and I go past an outlet mall, I will make time in my schedule to stop there, says Karen Markey, a professor who lives near Detroit and no longer frequents regular malls. Not long ago, she was at a conference near a traditional mall. When she went shopping there, she was shocked at how expensive everything seemed. I was just blown over, she says.
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