Traveling and shopping go hand in hand. According to the U.S. Travel Association, half of leisure travelers went shopping during their 2009 trips. So it s no surprise outlets are trying to become mini tourist destinations. For Tanger Factory Outlet Centers, the country s second biggest owner of outlet malls, that means giving gift cards to bus drivers and tour planners every time they bring a group and about 10,000 buses a year stop at its Barstow, Calif., location alone, says Carrie Geldner, senior VP of marketing. For Premium Outlets, owned by real estate giant Simon Property Group, it means offering outright cash According to its Web site, it gives a $1,000 prize each quarter to the travel agency or tour operator that brings the most visitors to its centers.
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