Outlets weathered the downturn by attracting cost conscious shoppers. There s been a resurgence of people looking for value, says Mark Libell, an outlet executive and the author of the blog Factory Outlet Insiders. In 2009, Simon Property Group s Premium Outlet Centers, the nation s largest collection of outlets, saw sales dip only slightly, to $500 per square foot from $509 a year earlier. And outlets could continue to thrive, because they give fashion labels access to millions of shoppers who otherwise wouldn t shell out for designer duds.
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